September 12, 2024
Buyer and seller alignment is key to driving success in today’s B2B marketing landscape. This blog explores how misalignment can cause lost opportunities and wasted resources, and how you can overcome this gap through intent-based content strategies, personalized communication, and strategic engagement timing. Using real-world examples from brands like Drift, Intercom, and HubSpot, we dive deep into practical solutions that will shorten your sales cycle, increase conversion rates, and optimize your marketing spend. Ready to learn how to bridge the gap for long-term growth?